Thursday, 10 January 2008

Honesty

Once upon a time a woman went to live in London.
She wanted to learn about food, so she started to work in EAT.
That seems very logical to me.They showed her how to make sandwiches, they taught her how to heat up soup. Above all, she learned how to smile to customers. Do you like turkey-cranberry, homous-carrot, bacon-lettuce-tomato, crayfish-lime-coriander, chicken-aioli, tuna-red-onion or prawn cocktail? Eat-in or take-away?
She served busy people with important jobs. They came in decent suits and elegant coats.
They had money to pay 5 pounds for a crappy 'smoked mackerel superfood' salad.
Yes, crappy. She tried it and could only identify a broccoli from the form, not from the taste. Water wrapped in the form of a vegetable. Chemical experiment that tricks the eye.
The clients got cute bags to walk their food 50 meters from the shop to their office.
In the evenings the woman threw out 50% of the food. Label: 'not sold' connected to 'food with a one-day shelf life'. At least, one-day before it enters the shop.
After work she walked to the beautiful square in front of the shop and sat down on a bench.
All buckets were full. Cups, boxes, napkins, cutlery with only one label: EAT.
'So far for this experience', she thought. 'Let's mmooove on'.

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